Calipari’s latest PR move? Streaming Kentucky’s practice
Dec 26, 2011, 4:45 PM EST
John Calipari’s handing out a post-Christmas gift to Kentucky fans – provided they follow this link: http://gobigblue.co/2kt
That’s an invitation to watch Calipari’s ‘Cats practice Monday, starting at 5:30 ET. Just what Big Blue Nation wanted. (Well, for now. A national title in April would be the real gift.)
The entire practice will be streamed live, which is a random and fairly cool thing for Kentucky to do given most coaches hold closed practices. And advertising an open practice also would be an issue for most on a day’s notice, but when you have 1,149,029 Twitter followers and a voracious fan base that’s always seeking Kentucky news, it’s not a problem.
It probably won’t be an honest-to-goodness practice – Calipari can cruse with the best of ‘em – but it’s just another way he’s figured out to promote Kentucky. He’s become awfully good at that.
Posted December 28, 2011 – I find it really interesting that NBC has figured out that streaming doesn’t reduce their TV audience but rather it enhances engagement. This confirms my own experience and belief. Read below to get their take. -DB
The Associated Press
New York — The biggest draw in television is going mobile.
The Super Bowl will be streamed online and to phones for the first time, the NFL said Tuesday. NBC’s broadcasts of wild card Saturday, the Pro Bowl and the Super Bowl will be available on the league’s and network’s websites and through Verizon’s NFL Mobile app.
The service will include additional camera angles, in-game highlights and live stats – and replays of those always popular Super Bowl ads.
NBC has been streaming its “Sunday Night Football” telecasts for four seasons, and what the network has found is it’s not just being used by fans who can’t get in front of a set. Many of the page views come from people using the service as a complement to watching the game on TV.
That certainly would seem likely for the Super Bowl on Feb. 5 from Indianapolis. The game is annually by far the biggest attraction on television, with last season’s Packers-Steelers matchup drawing a record U.S.audience for any show with 111 million viewers.
“Whether it’s just for a quarter if somebody has to run out to the store to get something they forgot, now they can stay connected to the game,” Hans Schroeder, the NFL’s senior vice president of media strategy and development, told The Associated Press. “With such a big television audience, it will be interesting to see the expanded reach.”
NBC’s streams on Sunday nights typically average 200,000-300,000 viewers, compared with 21 million for the telecasts. The network has seen no evidence it hurts the traditional broadcasts’ healthy TV ratings. If anything, the extra options online may help keep fans glued to the games on their sets.
“We don’t want to limit ourselves to people not in front of the TV,” said Rick Cordella, vice president and general manager for NBC Sports Digital Media.
“The playoffs are appointment viewing,” he added. “People schedule their day around it.”
The NFL and NBC will do extensive research to find out exactly how many people are watching the streams and how they’re using them. What number of fans want to watch the Super Bowl each year but aren’t in front of a TV for whatever reason?
Schroeder wonders had this been around for the Super Bowl three years ago, if fans at parties would have used the service to watch Santonio Holmes’ toe-scraping winning touchdown catch for the Pittsburgh Steelers over and over again.
The Super Bowl takes place Sunday, February 5.
This is a VERY interesting look at where the media world is likely headed. Web-Ready Production Company’s are going to be more and more in demand. -DB
Google Reveals YouTube’s Long-Term Strategy
by Laurie Sullivan, Jan 13, 2012, 1:45 PM
mobile, search, video, youtube
YouTube is betting big on original content. By 2020, 75% of all media channels will be born and transmitted via the Internet, predicted Robert Kyncl, the vice president of content at YouTube, during his Consumer Electronics Show (CES) keynote Thursday. Online video doesn’t mean computers. The content is viewed on tablets and smartphones. And these videos are viewed from platforms other than YouTube.
For anyone giving it a second thought, Google TV now makes sense. In March 2012, Google acquired Next New Networks, a Web video production company supporting professionally produced content. Google’s acquisitions and Internet TV strategy also make sense. Kyncl revealed snippits of future shows that we can expect to see on the video site.
It turns out that more than 100,000 years worth of YouTube videos are viewed on Facebook, yearly. There are 350 million YouTube videos shared on Twitter, yearly. The Web has become a vehicle for distribution. That’s why Verizon Digital Media Services spent $370 million to build two facilities and an automation platform to distribute video on demand (VOD) and live streaming content to mobile devices.
Within a few years online video will be responsible for 90% of all online traffic, Kyncl said. Not just mobile devices, but across smart TV. About 500 million smart TVs will ship by 2015, and about 700 million mobile devices activated by the end of this year. There are more Android activations daily than babies born on Earth, he said.
By 2015, U.S. advertisers will spend $213.6 million on ads that support mobile video content, up from $37.5 million in 2010, estimates eMarketer. Ad-supported mobile content revenue will exceed $1 billion by 2015, with the fastest growth coming from ad-supported mobile video, the research firm said.
YouTube recognizes the growth in online video so much that the company will gamble $100 million to see professional productions like Young Hollywood make it big; the YouTube-only programming premieres Monday.
I’m still on the fence about 3D. Its a cool technology but I’m not yet convinced that 3D will gain wide adoption, especially in light of how media is increasingly going online. -DB
New HDTV Buyers 50% More Likely to Buy Net-Capable Sets Over 3D
January 11, 2012 (FRISCO, TEXAS) – According to new research from TDG, 56% of broadband households are to varying degrees likely to purchase a new TV in the next six months. TDG expects that close to 25% of broadband households will indeed buy a new HDTV in the next six months, which equates to at least 20 million new purchases during this time period – and that’s just among broadband households.
This is good news for TV OEMs, no doubt. The question for many at CES is how many of these sets will be “smart” TVs – TVs that feature native Internet connectivity and can support a host of OEM or secondary “connected TV” applications – and how many will be 3D. Both instances represent higher-end purchases, thus greater revenue per set.
TDG research suggests that new HDTV buyers are 50% more likely to purchase an Internet-connected HDTV versus a 3D HDTV. Among likely HDTV buyers, 78% are likely to buy a “smart” TV, compared to 50% who are likely to buy a 3D TV. This reinforces TDG’s long-standing prediction that “smart” TVs will diffuse much more rapidly than 3D sets, primarily due to the advanced functionality that “smart” TVs offer, a virtue that new buyers consider particularly attractive.
“Most broadband households already own at least one HDTV,” notes Michael Greeson, Founding Partner of TDG and director of research. “When consumers think about their next purchase, HD is not the question: it’s a matter of whether the new set should feature Internet connectivity or 3D, or both. As it stands today, Internet connectivity remains significantly more important than 3D.”
Since 2009, TDG’s research has shown a preference among new TV buyers for Internet connectivity over 3D, and diffusion rates validate these forecasts. The same is likely to continue for the next several years, as the next generation of HDTV buyers is more likely than their predecessors to prefer Internet connectivity over 3D.
“Remember, 3D and net connectivity are not mutually exclusive,” says Greeson. “In fact, most 3D TVs include Internet connectivity among their feature sets. The question is whether consumers will fork over the extra dollars to get 3D when most HDTVs natively feature Internet connectivity. In such cases, 3D is seen as a major upgrade while net connectivity is increasingly considered to be a standard HDTV feature. This difference is not lost on new TV buyers.”
TDG recently completed a comprehensive survey of U.S. broadband subscribers, results of which are featured in their upcoming study, Benchmarking the Connected Consumer. The survey documents the use, placement, and net-connectivity status of virtually every major consumer electronic device within the broadband home, as well as portable/mobile devices include pads/tablets and smartphones. For those interested in learning more about this landmark project, please contact our Research Services Team at 469-287-8050.